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End of Summer Break-ups are Tough
Ideally, every relationship will stand the test of time. Realistically, that’s not always the case. It may be hard but it’s time to say goodbye. In the long run this will be better for you both. Of...
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★ Using Special Symbols in Subject Lines
Great news! V12 Group’s automated email platform can now deliver special characters and symbols in the subject line. Of course, adding symbols to subject lines isn’t for everyone. For starters, they...
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Ideas to Steal in Email Marketing
Source- Stephanie Miller, Advance- Official Blog of the DMA We kicked off the Mediapost Email Insider Summit, of which I was proud to serve on the programming committee, with me and a panel of super...
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Best Practices for Email Marketing
Show me the funny! Humor is just one avenue that can lead to positive results. Remember, emotions drive us all, and sending an email that is personal, sentimental, motivational, or funny will result...
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Olympic Style Email Marketing
Olympians do not train to win silver and bronze medals; they go for gold. Regardless of your industry or the size of your company, every email you send should strive to meet the gold standard....
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Goldilocks and the Three Marketing Automation Platforms
Goldilocks, an up and coming marketing professional, was up for a promotion at Lost in the Woods Marketing, Inc. After a long review with Mr. Bearington, the company’s CMO, he asked her, “What would...
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